Small data: the new big thing
Pitched as an internal startup, BL!NK is a small data intelligence platform for the industrial internet of things (IIOT).
Telefonica Digital, 2014
While sensors make unprecedented amounts of data available to anyone, making productive use of this data in the field remains an expensive challenge. BL!NK aims to help businesses move beyond the constraints of complex BI by adding sensor ‘small data’ to the right operational context and actions, enabling new services or simply optimising existing ones.
I created the concept, pitched it for funding, and led a team of highly skilled programmers and product designers to launch BL!NK-based applications for monitoring fuel tanks (full rollout will be 14,000 tanks), refrigeration units for retailers and full cold chain management.