Small data: the new big thing

Pitched as an internal startup, BL!NK is a small data intelligence platform for the industrial internet of things (IIOT).

Telefonica Digital, 2014

 
Disposable sensors and smart monitoring  Check an asset’s realtime status or easily add a new one using your smartphone or tablet camera. Just point and click a fridge, palette or truck and BL!NK will tell you everything it knows. 


Disposable sensors and smart monitoring
Check an asset’s realtime status or easily add a new one using your smartphone or tablet camera. Just point and click a fridge, palette or truck and BL!NK will tell you everything it knows. 

Drag and drop rules engine  As BL!NK tracks any number of units, alerts are raised only when something goes wrong, and only to the people who really need to know, eliminating overload.


Drag and drop rules engine
As BL!NK tracks any number of units, alerts are raised only when something goes wrong, and only to the people who really need to know, eliminating overload.

Sensors speaking human  It’s easy for a sensor to display measurements, but knowing what it means or what to do is a different story. BL!NK delivers the information that humans can use to prevent or solve problems.


Sensors speaking human
It’s easy for a sensor to display measurements, but knowing what it means or what to do is a different story. BL!NK delivers the information that humans can use to prevent or solve problems.

While sensors make unprecedented amounts of data available to anyone, making productive use of this data in the field remains an expensive challenge. BL!NK aims to help businesses move beyond the constraints of complex BI by adding sensor ‘small data’ to the right operational context and actions, enabling new services or simply optimising existing ones.

I created the concept, pitched it for funding, and led a team of highly skilled programmers and product designers to launch BL!NK-based applications for monitoring fuel tanks (full rollout will be 14,000 tanks), refrigeration units for retailers and full cold chain management.